{"id":1255,"date":"2026-08-03T14:10:56","date_gmt":"2026-08-03T17:10:56","guid":{"rendered":"https:\/\/vorahub.com.br\/?page_id=1255"},"modified":"2026-08-03T19:37:51","modified_gmt":"2026-08-03T22:37:51","slug":"sanesnutri","status":"publish","type":"page","link":"https:\/\/vorahub.com.br\/en\/sanesnutri\/","title":{"rendered":"Sanesnutri"},"content":{"rendered":"
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Sanesnutri<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The Challenge<\/strong><\/p>

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Mercado de sa\u00fade \u00e9 cheio de marca que parece hospital: fria, distante, sem alma. A Sanesnutri n\u00e3o queria isso. Precisava parecer profissional e confi\u00e1vel, mas sem perder o que faz ela ser ela: o cuidado de verdade com quem consome. Esse era o desafio: profissionalismo sem virar cl\u00ednica.<\/p>

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The Concept<\/strong><\/p>

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Partimos de uma ideia s\u00f3, sem mist\u00e9rio: cuidado que nutre<\/em>.<\/p>

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O verde n\u00e3o \u00e9 acaso, \u00e9 o mesmo tom que o mercado de sa\u00fade j\u00e1 usa h\u00e1 d\u00e9cadas, e n\u00e3o tinha por que reinventar isso. O risco era ficar s\u00f3 nisso, preso na est\u00e9tica institucional que a gente queria evitar. Por isso o peso do conceito n\u00e3o est\u00e1 na cor, est\u00e1 no s\u00edmbolo: uma figura humana ganhando forma a partir de folhas, como se estivesse brotando, sendo nutrida. \u00c9 gente, n\u00e3o gr\u00e1fico de cl\u00ednica.<\/p>

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A tipografia segura essa ideia junto. Tra\u00e7o grosso, arredondado, sem cantos duros \u2014 letra com corpo e presen\u00e7a, mas nada engessada. A soma de tudo isso \u00e9 o que faz a marca parecer confi\u00e1vel sem parecer distante. Profissional sem parecer fria.<\/p>

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Porque n\u00e3o \u00e9 sobre vender suplemento. \u00c9 sobre virar refer\u00eancia em qualidade de vida.<\/p>

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tVoltar<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Sanesnutri O problema Mercado de sa\u00fade \u00e9 cheio de marca que parece hospital: fria, distante, sem alma. 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