{"id":1817,"date":"2026-09-30T11:00:21","date_gmt":"2026-09-30T14:00:21","guid":{"rendered":"https:\/\/vorahub.com.br\/?p=1817"},"modified":"2026-10-01T11:44:08","modified_gmt":"2026-10-01T14:44:08","slug":"sanesnutri","status":"publish","type":"portfolio","link":"https:\/\/vorahub.com.br\/en\/portfolio\/sanesnutri\/","title":{"rendered":"Sanesnutri"},"content":{"rendered":"

The Challenge<\/strong><\/p>\n\n\n\n

Mercado de sa\u00fade \u00e9 cheio de marca que parece hospital: fria, distante, sem alma. A Sanesnutri n\u00e3o queria isso. Precisava parecer profissional e confi\u00e1vel, mas sem perder o que faz ela ser ela: o cuidado de verdade com quem consome. Esse era o desafio: profissionalismo sem virar cl\u00ednica.<\/p>\n\n\n\n

The Concept<\/strong><\/p>\n\n\n\n

Partimos de uma ideia s\u00f3, sem mist\u00e9rio: cuidado que nutre<\/em>.<\/p>\n\n\n\n

O verde n\u00e3o \u00e9 acaso, \u00e9 o mesmo tom que o mercado de sa\u00fade j\u00e1 usa h\u00e1 d\u00e9cadas, e n\u00e3o tinha por que reinventar isso. O risco era ficar s\u00f3 nisso, preso na est\u00e9tica institucional que a gente queria evitar. Por isso o peso do conceito n\u00e3o est\u00e1 na cor, est\u00e1 no s\u00edmbolo: uma figura humana ganhando forma a partir de folhas, como se estivesse brotando, sendo nutrida. \u00c9 gente, n\u00e3o gr\u00e1fico de cl\u00ednica.<\/p>\n\n\n\n

A tipografia segura essa ideia junto. Tra\u00e7o grosso, arredondado, sem cantos duros \u2014 letra com corpo e presen\u00e7a, mas nada engessada. A soma de tudo isso \u00e9 o que faz a marca parecer confi\u00e1vel sem parecer distante. Profissional sem parecer fria.<\/p>\n\n\n\n

Porque n\u00e3o \u00e9 sobre vender suplemento. \u00c9 sobre virar refer\u00eancia em qualidade de vida.<\/p>\n\n\n\n

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O problema Mercado de sa\u00fade \u00e9 cheio de marca que parece hospital: fria, distante, sem alma. 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