{"id":1838,"date":"2026-09-30T11:52:56","date_gmt":"2026-09-30T14:52:56","guid":{"rendered":"https:\/\/vorahub.com.br\/?p=1838"},"modified":"2026-09-30T11:53:23","modified_gmt":"2026-09-30T14:53:23","slug":"minasul","status":"publish","type":"post","link":"https:\/\/vorahub.com.br\/en\/2026\/09\/30\/minasul\/","title":{"rendered":"Minasul"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>O<\/strong><strong>The Challenge<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The road signage industry is crowded with lookalike brands: the same stylized road, the same visual clich\u00e9s repeated from one company to the next. Minasul didn\u2019t need another generic brand competing for attention with a sea of companies that all look the same.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Concept<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O pr\u00f3prio cliente sugeriu o \u00f3bvio: um \u201cS\u201d em forma de estrada. Fazia sentido na l\u00f3gica, mas n\u00e3o fazia sentido pra diferenciar a marca de ningu\u00e9m. Escolhemos n\u00e3o fazer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The standard became something else: instead of illustrating the industry, we built around exclusivity, technical expertise, and reliability, the values that truly sustain Minasul every day. Safety and punctuality don\u2019t need a road illustration to be felt. They need a brand that looks serious enough to trust.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yellow and black make a bold statement: strong color, striking presence, and a brand that doesn\u2019t go unnoticed. Modern, bold, and committed to continuous improvement rather than repeating the same formula as everyone else.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Different for a reason. Different because the obvious was already saturated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What We Delivered<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visual Identity<\/li>\n\n\n\n<li>Logo and symbol<\/li>\n\n\n\n<li>Color Palette<\/li>\n\n\n\n<li>Typography<\/li>\n\n\n\n<li>Supporting Graphic Elements<\/li>\n\n\n\n<li>Application Guidelines<\/li>\n\n\n\n<li>Branded Materials and Communication Assets<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The result: a brand that looks like no other in the industry, and that\u2019s exactly why it works.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Artboard-1-4-1024x576.webp\" alt=\"\" class=\"wp-image-1367\" srcset=\"https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Artboard-1-4-1024x576.webp 1024w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Artboard-1-4-300x169.webp 300w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Artboard-1-4-768x432.webp 768w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Artboard-1-4-1536x864.webp 1536w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Artboard-1-4-18x10.webp 18w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Artboard-1-4.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Artboard-5-4-1024x576.webp\" alt=\"\" class=\"wp-image-1371\" srcset=\"https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Artboard-5-4-1024x576.webp 1024w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Artboard-5-4-300x169.webp 300w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Artboard-5-4-768x432.webp 768w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Artboard-5-4-1536x864.webp 1536w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Artboard-5-4-18x10.webp 18w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Artboard-5-4.webp 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Artboard-4-4-1024x576.webp\" alt=\"\" class=\"wp-image-1370\" srcset=\"https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Artboard-4-4-1024x576.webp 1024w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Artboard-4-4-300x169.webp 300w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Artboard-4-4-768x432.webp 768w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Artboard-4-4-1536x864.webp 1536w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Artboard-4-4-18x10.webp 18w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Artboard-4-4.webp 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Artboard-6-4-1024x576.webp\" alt=\"\" class=\"wp-image-1372\" srcset=\"https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Artboard-6-4-1024x576.webp 1024w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Artboard-6-4-300x169.webp 300w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Artboard-6-4-768x432.webp 768w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Artboard-6-4-1536x864.webp 1536w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Artboard-6-4-18x10.webp 18w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Artboard-6-4.webp 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Artboard-2-4-1024x768.webp\" alt=\"\" class=\"wp-image-1368\" srcset=\"https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Artboard-2-4-1024x768.webp 1024w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Artboard-2-4-300x225.webp 300w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Artboard-2-4-768x576.webp 768w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Artboard-2-4-1536x1152.webp 1536w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Artboard-2-4-16x12.webp 16w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Artboard-2-4.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/fa63065c-d493-41c0-bc21-ecc97efa0313_rw_1920-1024x686.webp\" alt=\"\" class=\"wp-image-1388\" srcset=\"https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/fa63065c-d493-41c0-bc21-ecc97efa0313_rw_1920-1024x686.webp 1024w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/fa63065c-d493-41c0-bc21-ecc97efa0313_rw_1920-300x201.webp 300w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/fa63065c-d493-41c0-bc21-ecc97efa0313_rw_1920-768x514.webp 768w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/fa63065c-d493-41c0-bc21-ecc97efa0313_rw_1920-18x12.webp 18w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/fa63065c-d493-41c0-bc21-ecc97efa0313_rw_1920.webp 1401w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/5971c954-860f-4c74-aca4-4dc50bc8cfd7_rw_1920-1024x686.webp\" alt=\"\" class=\"wp-image-1385\" srcset=\"https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/5971c954-860f-4c74-aca4-4dc50bc8cfd7_rw_1920-1024x686.webp 1024w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/5971c954-860f-4c74-aca4-4dc50bc8cfd7_rw_1920-300x201.webp 300w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/5971c954-860f-4c74-aca4-4dc50bc8cfd7_rw_1920-768x514.webp 768w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/5971c954-860f-4c74-aca4-4dc50bc8cfd7_rw_1920-18x12.webp 18w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/5971c954-860f-4c74-aca4-4dc50bc8cfd7_rw_1920.webp 1401w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/926270e8-e4f7-4ece-b36a-a617a48a47f8_rw_1920-1024x686.webp\" alt=\"\" class=\"wp-image-1386\" srcset=\"https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/926270e8-e4f7-4ece-b36a-a617a48a47f8_rw_1920-1024x686.webp 1024w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/926270e8-e4f7-4ece-b36a-a617a48a47f8_rw_1920-300x201.webp 300w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/926270e8-e4f7-4ece-b36a-a617a48a47f8_rw_1920-768x514.webp 768w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/926270e8-e4f7-4ece-b36a-a617a48a47f8_rw_1920-18x12.webp 18w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/926270e8-e4f7-4ece-b36a-a617a48a47f8_rw_1920.webp 1401w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"686\" 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src=\"https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Free_Presentation_Mockup_5-1024x768.webp\" alt=\"\" class=\"wp-image-1379\" srcset=\"https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Free_Presentation_Mockup_5-1024x768.webp 1024w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Free_Presentation_Mockup_5-300x225.webp 300w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Free_Presentation_Mockup_5-768x576.webp 768w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Free_Presentation_Mockup_5-1536x1152.webp 1536w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Free_Presentation_Mockup_5-2048x1536.webp 2048w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Free_Presentation_Mockup_5-16x12.webp 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" 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src=\"https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Mug_Mockup_2-1024x768.webp\" alt=\"\" class=\"wp-image-1381\" srcset=\"https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Mug_Mockup_2-1024x768.webp 1024w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Mug_Mockup_2-300x225.webp 300w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Mug_Mockup_2-768x576.webp 768w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Mug_Mockup_2-1536x1152.webp 1536w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Mug_Mockup_2-2048x1536.webp 2048w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Mug_Mockup_2-16x12.webp 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"758\" src=\"https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Construction-Helmet-Mockup-1024x758.webp\" alt=\"\" class=\"wp-image-1374\" srcset=\"https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Construction-Helmet-Mockup-1024x758.webp 1024w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Construction-Helmet-Mockup-300x222.webp 300w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Construction-Helmet-Mockup-768x569.webp 768w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Construction-Helmet-Mockup-1536x1138.webp 1536w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Construction-Helmet-Mockup-2048x1517.webp 2048w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Construction-Helmet-Mockup-16x12.webp 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"723\" src=\"https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Carro-envelopado-1024x723.webp\" alt=\"\" class=\"wp-image-1373\" srcset=\"https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Carro-envelopado-1024x723.webp 1024w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Carro-envelopado-300x212.webp 300w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Carro-envelopado-768x542.webp 768w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Carro-envelopado-1536x1084.webp 1536w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Carro-envelopado-2048x1446.webp 2048w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/Carro-envelopado-18x12.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/20d99726-3044-433e-8b3f-8daf68dcad82_rw_1920-1024x686.webp\" alt=\"\" class=\"wp-image-1391\" srcset=\"https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/20d99726-3044-433e-8b3f-8daf68dcad82_rw_1920-1024x686.webp 1024w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/20d99726-3044-433e-8b3f-8daf68dcad82_rw_1920-300x201.webp 300w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/20d99726-3044-433e-8b3f-8daf68dcad82_rw_1920-768x514.webp 768w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/20d99726-3044-433e-8b3f-8daf68dcad82_rw_1920-18x12.webp 18w, https:\/\/vorahub.com.br\/wp-content\/uploads\/2026\/08\/20d99726-3044-433e-8b3f-8daf68dcad82_rw_1920.webp 1401w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>OO problema Mercado de sinaliza\u00e7\u00e3o vi\u00e1ria \u00e9 cheio de marca igual: sempre a mesma estrada estilizada, o mesmo clich\u00ea visual [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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